As part of the ever growing programme of exclusive preview screenings that Stretch manages for The Sun newspaper, we worked closely with Sony Pictures to create a set of special screenings of The Amazing Spider-Man 2, at the same time as the official premiere in London.

Live red carpet interviews and footage were streamed via satellite to the 12 screenings across the country, where we had staff taking pictures of customers on the front cover of The Sun as well as actors dressed in official costumes to drive social media.

Additionally, a live web chat was positioned on thesun.co.uk homepage with questions invited over The Sun’s Twitter and Facebook accounts and one lucky couple won a trip to London with tickets to the world premiere itself.