To fully integrate a sponsorship / advertising campaign on the Asos website, Ford Fiesta, through Mindshare, commissioned Stretch to build a ‘car walk’. The custom designed set was created in an East London warehouse and allowed us to shoot the Ford Fiesta doing a catwalk show in a similar style to the Asos typical content. The video was then put onto the Asos website so that the car became the model and the car accessories could be viewed in more detail in the same style as clothing would. This highlighted different key features of the Fiesta in a way that the desired audience were used to interacting.
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