For the year’s biggest pop party, Bing needed to create a fun,engaging and memorable experience for concert goers to become the star of the show! As a ‘takeover’ of the main JBB stage, The ‘Bingle Bell Ball’ stage was created on the main concourse at The O2. Fans got to dress up from a range of pop props, pose on stage as a rock star, and get their picture taken before entering the main auditorium. All pictures were uploaded to the Capital JJB site the same evening for fans to download.
Bingle Bell stage all set for 4.00 pm doors open. Bing stage an instant hit with queues of up to 50 fans waiting to strike a pose and enjoy others performing.
An estimated audience of 12,500 (40% of the JBB crowd) were exposed to the Bing stage with more than 1,500 direct interactions over the 4 hour period across 2 days.