As part of their sponsorship of the London Olympics 2012, Samsung developed The Hope Relay app. By downloading the app, the public could measure the distance they walk on a day to day basis and an automatic donation of £1 per mile was donated by Samsung to a designated charity. In all £1m was donated. Stretch worked with Capital to create an outdoor roadshow with local presenters and our Capital Street Team building awareness of the app. The public were encouraged to walk 1km from a city centre start point and to return for a free lunch.
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