July 2019
M T W T F S S
« Feb    
1234567
891011121314
15161718192021
22232425262728
293031  

Stretch Communications Ltd
24 Neal Street
London
WC2H 9QW

020 7836 6677
info@stretchcomms.com

Samsung Hope Relay

As part of their sponsorship of the London Olympics 2012, Samsung developed The Hope Relay app. By downloading the app, the public could measure the distance they walk on a day to day basis and an automatic donation of £1 per mile was donated by Samsung to a designated charity. In all £1m was donated. Stretch worked with Capital to create an outdoor roadshow with local presenters and our Capital Street Team building awareness of the app. The public were encouraged to walk 1km from a city centre start point and to return for a free lunch.

Leave a Comment

You must be logged in to post a comment.