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Stretch Communications Ltd
24 Neal Street
London
WC2H 9QW

020 7836 6677
info@stretchcomms.com

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Singstar Studios

Research shows that once customers engage with Singstar they  become passionate fans. The aim of the activity was to deliver an intense experience to create a word of mouth press story, and turn spectators in to players.  A modular set was designed to create three 4m x 4m mobile studios themed to specific music genres – Rock legends, R&B Divas, Pop classics. Booking via Myspace, fans  were treated to a VIP makeover experience, and the chance to go wild with Singstar in a pre-booked studio.

Up to 1,000 people per day experienced the Singstar studios over a 60 day activation period. The transportable set was taken to The Music Rooms in Bond Street, a blank canvass venue in Manchester and The O2 Arena. Singstar continues to be one of Sony’s leading games titles.

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