Global Radio & GMG Radio staged a series of 11 outdoor family film screenings in Stately Homes and Castles across the UK sponsored by Ford to promote its new Galaxy model. Stretch was commissioned to deliver a full service ‘Summer Cinema’ screening package, including venue selection, event content, local suppliers, online booking portal and ticketing service. Listeners voted for their top family films of all time – the winning film was shown on a huge 6m x 10m inflatable screen.
The on-air and online package on Heart FM Network and Real Radio reached over xx million listeners, with average event attendance at 800 per screening and over 8000 viewers overall.
Ford advertising and Sponsorship Manager said “The film screenings at Stately Homes provided a first class setting, allowing us to bring to life our Ford Galaxy creative campaign and provide a positive and engaging experience for the whole family”