A huge, 10,000 capacity free urban event in Brick Lane was the foundations of the relaunch of Swatch in the UK. To reignite their credibility, Stretch put together a content-rich day of entertainment and interactivity. Live concert performances from cutting edge bands and DJs including headliner Barry Ashworth (Dub Pistols), the Ragga Twins, Adam A Skillz plus newcomers, Devils Gun and lots more, with an MC battle, dance workshop and DJ school taking place throughout the day.

Different forms of street expressions populated the day with performances and public workshops including scratch DJing, graffiti, breakdance, Le Parkour and fashion customisation.