To support National Bike Week and EDF Energy’s ‘green’ credentials,we worked with Heart Fm and Westminster Council to create a live on-air radio stunt.

Olympic cyclist Vicoria Pendleton was invited to race against network DJ Jamie Theakston live on air in London’s Leicester Square. A temporary track was laid down around the perimeter of the square, with branding and crowd barriers erected, all within a 30 minute setup window. Then mid-show, Theakston and co-host descended the broadcasting centre of Heart in the centre of the capital to compete against Pendleton in a comical fun stunt to draw attention to Bike Week and encourage people to travel more ecologically.