Kit Kat Senses wanted to move away from music to connect with consumers on an emotional platform by positioning ‘Senses’ as the perfect ‘me time’ break. As part of an integrated cross media partnership led by IPC’s Look Magazine and Heart 106.2, Stretch designed and produced a series of ‘Fashion Senses’ events to provide audiences with one to one styling and makeover expertise, and the chance to indulge in a relaxation zone, a Kit Kat ‘Senses’ competition and KK Senses product sampling.
The experiential activity took place in Bristol Cabot Circus, The Bullring Birmingham, Nottingham Victoria Centre, and Lakeside Thurrock. The events exceeded pre-campaign targets by up to 85% . A total estimated audience of over 65,000 were exposed to the 4 Fashion Senses events, 9,600 samples were delivered, over 7,000 competition leaflets distributed (71% completed and returned), with over 500 of the target audience indulging in the styling sessions, makeovers and massages.