You pass through the same city square every day on the way to work….but today, something is different. A caged beast roars at you as you hurry past. Its eyes flash, its hay bed stirs. Its speed and agility, natural habitat and diet are depicted on signs across the bars. For days, the cage remains – the trapped 4 x 4 growling impatiently until suddenly, one misty morning, the cage is torn to bits and the beast has escaped….
Across Europe from Moscow to Milan, The Nissan interactive cages appeared as quickly as the disappeared.
Thousands felt the presence of a campaign that turned a 4 x 4 into a powerful depiction of multi-terrian beast.
The escape led to an extensive online competition, while localised press was successfully garnered in each territory.