To launch and support The Sunday Times App List, a key circulation driver for the publication, Stretch conceived, designed and produced a set of experiential events drawing from the creative above the line executions that Grey Advertising had developed. The concept was to make technology much more friendly and touchy-feely for a broad audience and to get the public interacting with devices, technology and the Times’ proprietary app. A colourful, traditional sweet shop style environment was envisaged where Times ‘techsperts’ became the stall holders. Customers could see and trial the latest smart devices on the market, play interactive games for prizes and find out more about the digital app subscription. Thousands of tweets were recorded, over 5,000 competition entries were received and in total 25,000 people directly took part in the experience.
Leave a Comment
You must be logged in to post a comment.