For the release of what became a cult comedy classic, Stretch was commissioned to deliver a national tour of gala premieres alongside lads’ favourite, Zoo Magazine.
Fully branded events took over foyers of 6 cinemas across the UK and Ireland with glamour models, local personalities and press and the talent themselves attending and engaging in an audience Q&A after each screening.
We partnered with local nightclubs in each location to create an afterparty for the full audience supporting a heavyweight print, radio and online campaign to launch the film.