October 2022
M T W T F S S
« Feb    
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Stretch Communications Ltd
24 Neal Street
London
WC2H 9QW

020 7836 6677
info@stretchcomms.com

prom2
PROM4
prom7
prom9
prom10
prom12
prom14

Private Concerts

The in-mag promotional mechanic invited schools to pitch for Bliss to host their glitzy annual ‘Bliss Prom’ event at their school.
Once selected Stretch was briefed to create a glamorous set of prom events with live music, to showcase Bliss as a cool brand whilst fully integrating sponsors including NSPCC. To build a united creative we chose a ‘secret garden’ theme to incorporate the green NSPCC logo and the purple and pinks of Bliss. A ‘text-to-screen’ mechanic allowed ‘prommers’ to text messages to their friends on the screens, promoting NSPCC’s core message of getting kids to communicate with each other.
Grass was laid throughout the venue and ‘mocktails’ were served from a specially built hedge bar.
After a red-carpet, cocktail soaked entrance, the proms were presented by talent including Liz McClauchlin, Jeff Brazier and Paul Daniels with live music performances from the likes of McFly and Freefaller.

Leave a Comment

You must be logged in to post a comment.